Restaurant brands are well known for their Twitter presence, from Wendy’s helping to create the second most retweeted tweet ever, or this past summer’s chicken sandwich wars between Popeye’s and Chick-Fil-A.
While major chains often have a team of employees managing their Twitter account, smaller restaurant businesses can also have a strong Twitter presence simply by tweeting photos of new dishes, sharing employee of the month, running contests, or even posting open jobs.
Restaurant businesses who use Twitter for recruiting can promote jobs to current customers, find local employees, increase attendance at hiring events, and drive traffic to their business’ careers page.
Being on Twitter doesn’t necessarily create more work, as any content you share on Facebook can easily be shared on Twitter too – just make sure to keep it under 280 characters in length.
Here, we share our top tips and tricks for Twitter recruiting, and some of the best examples from restaurants.
Why restaurants should use Twitter for recruiting
1. It’s free – Unlike paid postings on job boards, Twitter is free to use.
2. Get more qualified candidates – Your Twitter followers are already fans, and people who know and love your brand are more likely to be engaged employees.
3. Promote your open jobs in more places – In addition to being another channel to promote your jobs, ask for retweets from your followers or use hashtags that are popular in your area so even more people know you’re hiring.
4. Showcase your brand – Using images, colours, and copy that showcases your brand’s personality can attract candidates who fit in with your company values.
5. Attract younger workers – 45% of 18-24 year olds say they use Twitter, making it a great channel to recruit Generation Z.
Tips to successfully use Twitter for recruiting
7 Examples of Twitter Recruiting at Restaurants
Need some inspiration? Here are a few examples of Twitter recruiting at restaurants across the USA.
1. Cheese Louise
GUESS WHAT? That’s right, we’re hiring! We’re looking for an experienced line cook to work Sundays 10-8 as well as a counter help person with beer and wine knowledge (outside of just drinking it). Contact via email: firstname.lastname@example.org pic.twitter.com/nBEYEwyBnu
— Cheese Louise (@CheeseLouiseMN) September 8, 2019
Grilled Cheese (and other delights) eatery Cheese Louise has an eye-catching Twitter feed that makes strong use of its brand colours. This tweet advertising two open positions is no exception.
2. Sexy Pizza
Employers emphasizing employee care, now THAT'S sexy. #DidYouKnow that we are currently hiring at ALL Sexy Pizza locations? Apply today or #tagafriend looking for career opportunities!
👉 https://t.co/D4aRe1qfDe pic.twitter.com/zSMfFM29Jg
— Sexy Pizza (@sexypizzaCO) August 27, 2019
Sexy Pizza are combating employee turnover and enticing candidates to apply by offering a number of perks and highlighting them on Twitter.
3. State of Grace
Now looking for fun, energetic, hard working new team members who can start in September! Looking for a variety of day shift, evening and weekends. We are looking for both Broadripple and Fishers.
PLEASE NOTE: You must be available to work weekends to apply. pic.twitter.com/Spf5sgT6q2
— State of Grace (@My_StateofGrace) August 24, 2019
State of Grace gives potential candidates an idea of the team they’ll be joining by sharing a photo of their current employees.
4. Angelo Dining
Now hiring for a Sous Chef! This is an exciting opportunity for an energetic, entrepreneurial Culinary professional. See full job description and apply online at: https://t.co/uSXk8m63ML @ASU_Ram_Family @AngeloHousing pic.twitter.com/HBfaNV3Rmv
— Angelo Dining (@Angelodining) August 27, 2019
Including a link in your tweet that goes to an online job application is the best call to action, as candidates can apply immediately after seeing your tweet. Make sure your online careers page works on a mobile device so applicants can complete everything from their phone.
5. Books & Brews
NOW HIRING! Want to work at Books & Brews? We’re fun, we serve coffee, beer, food, we’re fun, have music, trivia, we’re fun, there’s jazz, and books, and video games, and we’re fun! Email email@example.com for more info! Looking for both part-time and full-time staff! pic.twitter.com/QvtZWvx9eA
— Books & Brews – South Indy (@bnbsouthindy) August 31, 2019
A bright, eye-catching GIF like this one used by Books & Brews can help your post get noticed and stop people from just scrolling by your job post.
6. The Fillmore Detroit
NOW HIRING! 🚨💸 We are looking for dedicated and passionate employees for part-time positions in our Food & Beverage, Kitchen and Guest Service departments. Join us for open interviews from 11am-4pm on 9/5 & 9/6! Must bring resume, list of references, valid ID and SS Card. pic.twitter.com/XvVagms8bt
— The Fillmore Detroit (@FillmoreDetroit) September 3, 2019
In addition to promoting open jobs, use Twitter to promote events like upcoming open interviews or a hiring party.
7. Pinthouse Pizza
NOW HIRING! Do you amaze people with your ninja-like abilities in the kitchen!? If you answered, “Yes,” you should apply for one of our kitchen positions we currently have available at our brewpub! Apply at https://t.co/mh6oWxfedN or visit the pub on weekdays between 1pm – 4pm. pic.twitter.com/FHYxA3wdS7
— Pinthouse Pizza (@PinthousePizza) August 27, 2019
Including phrases like “ninja-like” isn’t a good idea when posting on job boards, but can attract the right type of candidate on Twitter. Giving candidates the option to apply online or in-store can boost your number of applicants.